- Outcome
- New careers platform launched
- Unified brand experience across three journeys
- Improved clarity for all candidate types
- Strategy carried cleanly through execution
The Challenge
Each candidate group had different priorities, but fragmenting the experience would weaken the employer brand.
The challenge was delivering depth for each audience without creating three separate sites.
My Approach
I organized the experience around candidate needs rather than company structure, using shared values as connective tissue across journeys. Content layering allowed specificity without overwhelming users or diluting the brand.
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